The strength of the Wisconsin Builders Association is never more evident than when the local associations share the time, talent and resources they have individually developed to grow their membership. Below is a sampling of public relations campaigns undertaken by locals. For more detailed information, text or artwork, click on the local name below to e-mail the Executive Officer of that local.

Local	Medium		Description
Headwaters	Radio	25 minute live radio talk show, entitled, "Ask the Experts" or "Ask the Builder". Each month will feature one or two members - both builders and associates, who will discuss relevant topics. Two currently being planned are "preparing your home for winter" and "shopping for the right home loan". At least 5 minutes of each program will be devoted to the benefits of hiring builders association members as qualified, reputable contractors and service providers, as well as the benefits of being a member (for possible recruitment of new members). The program will air on WJJQ radio station in Tomahawk, and will be podcast on our website www.headwatersbuilders.com, to make it available anytime. All members will have the opportunity to present a topic for consideration for the program. Programs will not be "sales pitches" for the member who is doing the show, but will provide valuable general information on topics of current local interest.
Heart of the North	Ad
La Crosse	Play Radio Ad	We created a jingle about 3 years ago. A local radio station offered where if we spend $1,800 on the jingle, they’d give us a $1,800 credit towards advertising. We started adding it on to our Home Show & parade commercials as it’s cheaper to buy a :60 second (:30 for the jingle and :30 for the event commercial) than to buy separate :30s. We have found that also helps us create an “umbrella” brand in that they recognize we do all the events vs. them be separate and run by unknown entities.
Lakeland	Play Radio Ad	Radio Ads promoting "Choosing Wisely" by choosing a Lakeland BA member. 3 slightly different versions.
Madison	Ad on back cover of Home Planner & Guide
Metro	Customizable Ad campaign	whybuildnow.com
Metro	Play Radio Ad	Metro has a variety of radio ads, click on Metro in first column on left to email for more information
Mid- WI	Newspaper Ad	This ad ran in the Home Improvement Section and a flood insert to let people know there was a place to find reputable contractors
Mid-Shores	Print Ad with membership directory
Northland	Radio Ad
Racine-Kenosha	Fliers	We created fliers that are being handed out by local banks, title companies, builders, lumber yards and so on. We also ran this ad in our parade tabloid
Sheboygan	Print Ads
South Central WI	Print Ad	Ad placed in Janesville Gazette
South Central WI	Radio Ad	We have a SCWBA jingle and we use it with all our radio and cable advertising.  It’s a great tool.  We paid for it once, got lots of different versions, and use it over and over again	Play Radio Ad
Valley	Print Ad	Outside back cover of the Fox Cities' City Guide -- this publication is in circulation for one full year; distributed in locations throughout the Fox Cities as well as in relocation packets, visitors & convention bureau materials and by realtors