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Market Studies

The Wisconsin Builders Association is proud to partner with Avid Ratings, a national leader in customer satisfaction and market research for the construction industry. 

In 2016, Avid Ratings & the WBA released its inaugural study examining homeowner preferences and satisfaction in Wisconsin.   This first-of-its-kind report examined over 50 in-depth areas of customer satisfaction, home design, building features, buying preferences, and demographics--all informed by the customers of WBA members!

The WBA Market Study is available to all members at a discount, with even more perks for those who participate!

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Calling All Members! Registration for 2018 Market Study Open

What does this study examine?

  • What homebuyers and remodeling customers across Wisconsin want in their homes, what features are hot, and what they'd "trade off" to get them
  • Customer satisfaction with products and services, identifying key areas impacting referrals and customer reviews 
  • Customer demographics 

Over 50 in-depth areas of customer satisfaction, home design, building features, buying preferences, and demographics will be compiled, and benchmarks by local HBAs and statewide will be established and compared (depending on participant response).  Detailed customer profiles will also be created, allowing for analysis by customer segment and home type.

This data provides a unique opportunity for builders and remodelers to increase profits, gain market share, and engage more customers by learning precisely what they want.

Survey data for the 2018 Market Study will be compiled through spring and summer, with the study's estimate publication date in October 2018.


Why should I participate?

WBA builder members who participate in this study are not just helping identify important trends in the state that can help their business -- there's additional perks for your time, too! WBA members who participate will receive the published study at 60% off, along with complete data and reporting on the survey results from their customers (only visible to the company).  They will also have access to Avid Reports, which provides additional insights related to specific buyer segments, home types, and many other variables.  


How do I participate? 

ELIGIBILITY: Homebuilders, remodelers, trade contractors, building product retailers, and installers that completed projects in Wisconsin from January 2016 through December 2017 are eligible to participate in this study. 

Register today by clicking the red "REGISTER" button at the top of this page! This will take you a registration form.  After registering, Avid Ratings will provide you with a survey awareness document you can distribute to your homeowners and will ask you to complete its Closing Submission spreadsheet, which will contain your homeowners from the last 5 years.  Avid Ratings will then reach out to those customers to conduct surveys and elicit feedback. All respondents to the survey (your homeowners) will also be entered into the Avid Ratings sweepstakes as a token of appreciation for their time.


What will I get?

As a member benefit, all members can purchase the market study at 40% off the regular price.  The study is delivered as a PDF file, though the WBA will have print copies available for purchase (at a slight additional cost) during quarterly meetings.  Members who participate in the study will receive it at 60% off its regular price, along with access to their company's complete data, and Avid Reports, which provides additional insights related to specific buyer segments, home types, and many other variables. Part of the proceeds from the sales of this report additionally support the Wisconsin Builders Association.
 


Market Study Report Frequently Asked Questions

What’s in it for my homeowners to participate?  Customers’ feedback will help impact how Wisconsin homes are built and remodeled.  In addition, each participant will automatically become eligible to win up to $1,500 in cash.

Who is Avid Ratings and what is their role in the study? Avid Ratings is a national leader in customer satisfaction and market research for the construction industry and will be conducting the study on behalf of the WBA. All surveys will be distributed by Avid Ratings and the results available on their website.

Who will see my completed survey results? Only you will be able to view your individual results from the WBA Market Study. Avid Ratings will compile aggregated results of the study by Local HBA and Statewide, but no builders individual data will be published. 

When will survey results be available? Survey data will start coming in approximately one week after surveys are distributed and be available for participating companies to view real time at www.avidreports.com.

How will this study benefit my company? Companies who participate in the WBA Market Survey will receive invaluable market intelligence they can use to increase sales. From demographics, marketing sources, and design trends, the WBA Market Study represents an incredible value to receive professional research that would normally cost 20 - 50 times more to commission independently. Finally, all participants in the study will be eligible for the Avid Award, recognizing the highest customer satisfaction for construction companies in Wisconsin.

Is this study voluntary for WBA Members? Yes. The WBA Market Study is a voluntary program and you can decide whether your company should participate. 

Will my customers’ personal information be sold or given to other companies? Absolutely not! Your information is used for surveying and reporting by Avid Ratings. Individual customer records will not be disclosed in any manner.

2016 Report Information

Still interested in receiving a copy of the 2016 Market Study Report? Contact Us.

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