5 Digital Marketing Tips for Builders

Builder-centric ideas to boost your brand recognition and leads online.

Use these sales strategies for home builders next time you meet with a prospective buyer.

The internet has changed the way that companies do business and consumers seek information. Instead of using newspaper ads and other traditional marketing outlets, consumers are heading online to find home builders in Wisconsin. In fact, research suggests that 90% of home buyers search online during their house-hunting process. If your company isn’t in the digital space, you might be losing out on opportunities to reach potential clients looking to build their dream home.

To begin navigating the online world, use these easy builder-centric marketing tips to grow your business online.

1. Create a well-functioning website

In the online world, your website reflects who you are and what you have to offer. It lends instant credibility when potential home buyers visit to learn about your business. If you don’t have a website already, be sure to create one that performs well. A foolproof formula includes:

  • Company background information

  • Your building process

  • Services or floorplans you offer

  • Photos or videos of the homes you’ve built

  • Testimonials from previous clients

  • Ways to contact you

From a design standpoint, you want your website to be simple to navigate, uncluttered, and visually appealing. Make your layout, buttons, and other features intuitive so users can quickly and easily find the information they need...

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